VIDEOLAND: A Visual Catalog of American Video Store Logos, 1980-1995

In the vanishingly short period of time video rental stores were a part of the cultural landscape, thousands of mom-and-pop shops codified a surprisingly unified visual identity for their logos: a wonderland of Video Wizards, Huts, Castles, Shacks and Villages, all imbued with an old-timey Hollywood glitz and modern techno-optimism. Videoland collects over 100 logos from independent video stores during the 1980s and '90s, thematically and chronologically arranged, and assembled primarily from local newspaper advertisements.